The (Ir)Relevance of 'Implicit' Bias

Interesting as Project Implicit is, I doubt that the so-called 'implicit' bias it tests for is very relevant to journalism. The test reveals a knee-jerk, reactionary type of bias, which has little bearing on the journalist who thoughtfully and reflectively researches and writes a story. That I may instinctively lock my car door or tighten my grip on my purse when a black man passes by does not mean that I will exclude black sources, or malign blacks in my reporting.